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With Executive Marketing and Sales Guidance

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In the building industry, marketing requires much more than creating a website and advertising online.

The nature of this dynamic sector demands an expanded approach.

That is why we created Inneract Strategies, your trusted one-stop fractional CMO and sales partner, providing C-suite level service to building material manufacturers.

We get you in front of the right audiences to scale your sales.

Who We Are

At its core, Inneract is an executive marketing and sales consultancy. Our customized approach combines the transformative power of marketing with the tactical conversion strategies necessary to help you close sales.
We believe that marketing and sales are two integral sides of the same coin, and that is why we support both elements of your organization’s client journey to create cohesive brands working towards strategic goals.

Inneract Values

Here at Inneract, we operate under seven core philosophies.

  • Human Connection Matters
  • Confidence is Key
  • Enthusiasm Goes a Long Way
  • Persistence Pays Off
  • Respect is Earned
  • Calculated Risks Generate Results
  • Forward Momentum Drives Sales
Sheri Pettoni

Owner | Fractional CMO | Marketing & Sales Strategist

Sheri started Inneract after 25 years of experience in corporate marketing management. She wanted to step away from the traditional agency model because she believes that no two clients require the exact same set of tactics to achieve their goals.
Her passion for client-first marketing and sales propelled her to create a network of creative partners in website development, SEO, design, social media, video, and more to support projects when strategically aligned.

Whether she’s providing Fractional CMO services, sales and independent representation support, or training teams as a Duct Tape Marketing Specialist, Sheri brings her keen awareness of the industry and drive to build sustainable systems to each project she undertakes.

Tyler Pettoni

AI & Client Strategy Lead

Tyler joined Inneract in February 2025, bringing a passion for AI, public speaking, and teaching. As Inneract’s AI and Client Strategy lead, he helps clients to put AI in action for growth by translating complex concepts into clear plans of action.

With a background in science, Tyler has a different way of seeing problems when it comes to issues, sort of like the scientific method in action. This measured way of thinking affords him the opportunity to dissect problems, create hypotheses, and formulate data-led strategies.

Tyler’s strengths lie at the intersection of creativity and technology. He excels at blending innovative ideas with cutting-edge tools, ensuring that clients not only understand AI but also gain practical, measurable results.

Whether presenting at industry events or guiding clients through their AI journey, Tyler is driven by a mission to simplify the complex and inspire others to embrace the future of marketing and strategy.

A FEW BRANDS WE PROUDLY HELPED GROW.

RPH Advanced building solution
R-50 Insulation Systems

The Foundations of a Strong Partnership

OUR BRAND

  • • We are experts at marketing building industry products.
  • • We have decades of experience bringing products to market.
  • • We provide fractional executive-level services to support clients with management, oversight, and implementation.

YOUR BRAND

  • • You are in the building materials, construction or design industry.
  • • You are ready to scale your operations.
  • • You are eager to establish yourself as an industry leader.
  • • You are prepared to assess strategy first to create sustainable growth.

Learn How to Accelerate Your Growth

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