BUILDING MANUFACTURER?

Get specified by the right people, faster.

Trusted by growing building materials brands ready to scale with smart marketing leadership.

Identify gaps in your brand identity

A consistent brand is a strong brand. Our strategic audits help you get the lay of the land and determine the highest value focus areas.

Elevate and promote your products

Marketing in the building industry is unique. We create an equally unique plan to spread the word about your product.

Establish strategic alliances

Partnering with us means more than industry introductions. We uncover fresh opportunities, identify innovative perspectives and initiate strong alliances on your behalf.

Build lasting relationships that drive growth

Sales happen where trust-based relationships exist. Let us help you nurture the ones needed to grow your brand.

Are your operations ready to scale?

Take the quiz to find out!

Learn whether your building material manufacturing business exists on a solid marketing and sales foundation that will propel you to your next revenue milestone. Explore opportunities to refine your strategy so you can make more sales!

With nearly two decades of hands-on experience and deep relationships across the building materials industry, Inneract delivers more than marketing—we deliver momentum. We understand the roadblocks that keep great products from scaling, and we know how to clear the path.

Our customized strategies are built to meet you where you are, and take you where you want to go. Whether you’re launching into new markets, refining your brand story, or targeting the right specifiers, we help you break through revenue ceilings and gain lasting traction.

At Inneract, we don’t just push campaigns—we build smart systems, foster powerful partnerships, and unlock new growth.

You bring the vision. We’ll help you execute with clarity, confidence, and results.

Learn More About Inneract’s Team

Who We Work With

The Growth-Stalled Founder

“We’ve hit a wall. Our product is strong, but we’re not growing fast enough.”

The Overextended President

“We’re growing, but marketing is a patchwork of freelancers and ‘random acts.’”

The Technical Expert Turned Owner

“I know my product inside and out, but marketing? That’s not my wheelhouse.”

The New Market Explorer

“We’ve had success regionally, now we’re ready to go national (or vertical).”

Know your persona. Own your next chapter.

Every growth stage has unique challenges. We help you identify where you are—and build the roadmap to where you want to go.

Services We Provide

Fractional CMO Leadership

• Go-to-Market Strategy
• Brand Positioning and Architecture
• Messaging Development
• Marketing Plans
• Leadership Team Collaboration

Technical Marketing

• AIA-Accredited Presentations
• Product Submittals & Spec Support
• Installation Manuals
• Product Data Sheets

Business Development & Strategic Partnerships

• Outreach to Specifiers and Partners
• Strategic Partnership Development
• Virtual & In-Person Presentations
• Support Early Engagement

Marketing Execution

• Marketing Literature
• Branded Materials
• Event Planning and Public Relations
• Manage External Marketing Partners
• Rep Team Communication

Inneract’s Three Steps to Increase Your Sales

We don’t believe in cookie-cutter marketing programs because your brand is unique, and your experience should be, too.


ASSESS

With all projects, a comprehensive assessment determines how we build your action plan. Identifying opportunities to enhance brand identity, leverage your product, and make waves in the industry is where we begin.


REFINE

We develop a custom plan to enable you to achieve your marketing and sales goals. Implementation oversight, staff training and strategic management are all part of our 360-degree service.


SCALE

With your brand identity refined, we focus on the unique sales landscape of the building industry. We’ll seize opportunities for lunch and learns, independent representation, trade show attendance and more to get your product in front of the right audience and scale your sales.

Bringing a building material to market requires more than just a great product.

You may be missing the key to a strong foundation:

Executive-Level Strategy

What Industry Insiders Are Saying About Inneract

RPH Advanced building solution

A FEW BRANDS WE HAVE PROUDLY HELPED GROW.

R-50 Insulation Systems