Get specified by the right people, right now

with the Fractional CMO recommended by growing building manufacturers

"Promotion for scaling building material manufacturers with strategic CMO and sales services.


Get specified by the right people, right now

with the Fractional CMO recommended by growing building manufacturers

"Promotion for scaling building material manufacturers with strategic CMO and sales services.
Identify gaps in your brand identity
A consistent brand is a strong brand. Our strategic audits help you get the lay of the land and determine the highest value focus areas.
Elevate and promote your products
Marketing in the building industry is unique. We create an equally unique plan to spread the word about your product.
Establish strategic alliances

Partnering with us means more than industry introductions. We uncover fresh opportunities, identify innovative perspectives and initiate strong alliances on your behalf.

Build lasting relationships that drive growth

Sales happen where trust-based relationships exist. Let us help you nurture the ones needed to grow your brand.

Elevate Your Marketing,
Springboard Your Sales

Executive-level strategic guidance to take your building material operations to the next level

Our services bring the value of a C-suite executive without a full-time commitment. Grow your brand with the support of a seasoned specialist who prioritizes both the marketing and sales ends of the customer journey, and unites them seamlessly.

Where would you like to start?


RPH Advanced building solution
R-50 Insulation Systems

Bringing a building material to market requires more than just a great product.

You may be missing the key to a strong foundation:

Executive-Level Strategy
Sheri Pettoni Working on her laptop

With nearly 20 years of experience and longstanding relationships in the building industry, we know how to get your product to market and beyond. Our customized services help you achieve your next revenue milestone so you’re not stuck spinning your wheels.


Inneract’s Three Steps to Increase Your Sales

We don’t believe in cookie-cutter marketing programs because your brand is unique, and your experience should be, too.


With all projects, a comprehensive assessment determines how we build your action plan. Identifying opportunities to enhance brand identity, leverage your product, and make waves in the industry is where we begin.


We develop a custom plan to enable you to achieve your marketing and sales goals. Implementation oversight, staff training and strategic management are all part of our 360-degree service.


With your brand identity refined, we focus on the unique sales landscape of the building industry. We’ll seize opportunities for lunch and learns, independent representation, trade show attendance and more to get your product in front of the right audience and scale your sales.

Words from clients just like you
“Sheri is a unicorn when it comes to marketing. Not only is she an extremely strong, strategic guide and experienced counselor, she combines that strategy with an ability to execute flawlessly and ensure there is constant forward motion against your business goals.”
Katie Kierna
“Sheri and her firm established a website and advertising campaigns, attended trade shows, lunch and learns at interested possible customers sites, visited the manufacturer, and conversed with our sales reps to answer questions on how best to sell the product. She arranged contracts with roofing suppliers and branded our product as the number one roofing insulation in the country.”
Fern C. Lynch
“Sheri possesses a deep understanding of various industries and an uncanny knack for identifying gaps and positioning our organization for growth. Her exceptional networking skills and ability to establish meaningful connections immediately facilitated numerous collaborations, resulting in numerous job opportunities.”
Joshua A. Jonas

Are your operations ready to scale?

Take the quiz to find out!

Learn whether your building material manufacturing business exists on a solid marketing and sales foundation that will propel you to your next revenue milestone. Explore opportunities to refine your strategy so you can make more sales!