Elevate Your Brand & Grow Sustainably

With Executive Marketing and Sales Guidance

In the building industry, marketing requires much more than creating a website and advertising online.

The nature of this dynamic sector demands an expanded approach.

That is why we created Inneract Strategies, your trusted one-stop fractional CMO and sales partner, providing C-suite level service to building material manufacturers.

We get you in front of the right audiences to scale your sales.

Who We Are

At its core, Inneract is an executive marketing and sales consultancy. Our customized approach combines the transformative power of marketing with the tactical conversion strategies necessary to help you close sales.
We believe that marketing and sales are two integral sides of the same coin, and that is why we support both elements of your organization’s client journey to create cohesive brands working towards strategic goals.

Inneract Values

Here at Inneract, we operate under seven core philosophies.

Sheri Pettoni

Owner | Fractional CMO | Marketing & Sales Strategist

Sheri started Inneract after 25 years of experience in corporate marketing management. She wanted to step away from the traditional agency model because she believes that no two clients require the exact same set of tactics to achieve their goals.
Her passion for client-first marketing and sales propelled her to create a network of creative partners in website development, SEO, design, social media, video, and more to support projects when strategically aligned.

Whether she’s providing Fractional CMO services, sales and independent representation support, or training teams as a Duct Tape Marketing Specialist, Sheri brings her keen awareness of the industry and drive to build sustainable systems to each project she undertakes.


RPH Advanced building solution
R-50 Insulation Systems

The Foundations of a Strong Partnership



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